One thing that I see way too often is businesses or bloggers using an email address that is This is terrible! Who is going to take you seriously if you can’t have your email address that belongs to your business? I will tell you who, no one that you want to work with. If you have goals of connecting with large companies or networking with some of the greats in your industry, they need to know that you are as serious about your business as they are. Chances are you have already invested in acquiring your domain for your website (if you haven’t and are still hosted on Blogger or we need to have a serious talk!) then you can have a custom email address for your business.

There are quite a few excuses that surface when I ask creative business owners why they don’t have their custom email addresses, and they include everything from lack of technical knowledge to just laziness. I want to slay the excuses and help you to establish a brand that looks as great on the outside as it is on the inside. I want you to be proud when you are directing questions about how to contact you. I want you to have some skin in the game and not just look like a hobbyist trying to make a couple of bucks on the side. Your creative business is your life, and every aspect of that needs to be reflected in your success.

The Excuses

But I don’t know how to set it up…

Ugh, I hate this excuse. You are living in a digital world. You know how to use Google. There are thousands of step by step tutorials for everything. “Not knowing” is not a valid excuse for anything. I have even put a whole section on setting up a custom email addresses in the Quick & Dirty Guide to Starting a Blog That Doesn’t Suck!

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I like using Gmail.

How is this even an excuse? You know that you can set up any email address to use with Gmail or any other email client, I prefer using a desktop client to manage my email accounts.

But I have been using the same address for-everrr.

Um, okay. And how has that been working for you? Do you want to see bigger connections made? Do you send out cold emails and never receive a response back? This could be why. You can even set up the old email address to forward to the new custom address. It is just a few simple clicks inside of Gmail or your chosen email provider.

I have too much to manage as it is; separate email addresses would just add to the pile of to-dos.

Maybe this is true. But you know what is truer? This will make much easier to outsource and hand off tasks to a VA as your team grows. By delegating specific email addresses to handle particular aspects as your business, you will be able to sort quickly through the clutter and set up systems to keep your emails to a minimum of “to-dos”.

The Solutions

Setting up 1 general purpose custom email address.

This is the lazy person solution. #sorrynotsorry But having all of your emails go to one address even if it ends with your URL doesn’t solve all of your future pain points, and you may not have them now but will as your business grows. This can be used if your domain or hosting provider only includes one email address on the package you are currently using.

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Creating Custom Email Addresses for Major Aspect of Your Business

You know that running a website has many sides and depending on your end game could be more or less than this list.

  • Admin
  • Social Media
  • Contact
  • Sales
  • PR

You get the idea; this list could go on for days, depending on what you are doing with your creative business. But knowing that emails are being directed to the “right” person from the get-go will cut down on your time looking for answers. You will be able to set up canned responses and be able to follow topics in each category that you can create an excellent FAQ page and hopefully, cut down on the number of emails you get all together.


You know that custom email addresses are necessary, you use them when contacting major brands, you would send a message to would you? That looks like spam. So stop sending the same message to others about your brand. There is no reason you should not be taken seriously. And this little step will help you to present your brand in the best possible way.

If you want to learn more about building a blog for your creative business that generates buzz and gains you some serious rep in the game than you need to sign up for the Quick & Dirty Guide to Starting a Blog That Doesn’t Suck! This free e-course is just for those that doesn’t have a blog for their creative business; it is also for those that feel like they are missing a vital piece of the blogging puzzle and not sure where to start to fix it. This covers everything from domains and hosting to setting up custom email address all the way to the stuff that sells your blog, content.

4 Reasons you Need to STOP using Generic Email Addresses For Your Creative Biz!
Sarah Crosley

Sarah Crosley

Founder of The Creative Boss

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After years of trying to run an online business I have seen quite a few ups and a whole lot more downs. I spent hours every day researching how to make a go at some elusive, passive income. I felt like it was something that was just a myth, and then I figured out what the real meaning of passive income was: to work smarter, not harder. It’s not just sitting around watching the dollars pour into your bank account, but you can create products that will sell and still be sitting on the beach or at home in pajamas, and I want to share with you what worked for me. I don’t want you to spend years trying, failing, and throwing in the towel.

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