Like many amazing tools, one that is underused by many online entrepreneurs is MailChimp, simply because the knowledge need to utilize some of the amazing features is not widely known. In this tutorial, I am going to walk you through how to create a single master email list and still have oodles of different lead magnets.
To begin with, I use two amazing tools, a paid version of MailChimp and LeadPages. Both of these are great and together create pure online marketing bliss. MailChimp allows you to create beautiful emails to send to your amazing audience and LeadPages allows you to quickly create lead boxes and lead pages for each different lead magnet you may offer your audience. While both of these are paid programs, they are well worth the money spent every month. You can start with a MailChimp account for only $10 a month, and it scales with you as your list grows. LeadPages is a bit pricier, at $37 a month, but it will not increase on you unless you choose to move up to the premium tier.
Step 1: Creating Your Master Email List in MailChimp
This is where your list is going to live, so you need to set up the right way from the beginning. This will save you time later down the road when you need to reconfigure things and figure out what is going on. Creating a list is relatively easy. The way that we will separate different opt-in offers from others will be done directly from within the list settings.
Step 2: Creating Custom List Fields to Trigger Opt-In Emails
With your master email list created you can now add custom fields that will be used with LeadPages as triggers for specific opt-in offers. You will want to name these something that is easy to remember which content upgrade goes with a specific blog post. Because as you add new content upgrades for every blog post, you will see this list grow. So setting up a clean, easy to use the system from the beginning is crucial to keeping things easy to use later down the road as you become busier or even decide to outsource this part of your workflow.
Step 3: Creating Automated Email for Opt-In Offer
Now that you have your master email list and custom list field created you are ready to create the custom email that will be sent when someone opt-ins to your list. This is a feature that is only available on paid MailChimp plans and the reason you cannot use the free plan any longer. However, as your list grows because of your awesome content upgrades, you will soon begin to see a return on the investment when you begin to offer paid products.
Build out your automated email and be sure to include the freebie they are downloading, either directly into the email or a link to download it. If I am offering a PDF, I simply upload it here and attach it to the email.
You will also want to set this email only to trigger the send when they opt into the specific offer. This setting I use the standard of “YES”.
Step 4: Creating the LeadBox for Your Opt-In Offer
Now that you have your email set up and ready to go you can create your beautiful lead box. I love using leadboxes because I can quickly add them to blog posts and they always look great. The setting to create this custom lead box so that it is only triggered for specific opt-in offers is a bit hidden. However, you will want to be sure to select the secret box so that the email sequence will be triggered after the opt-in.
Why You Do NOT want to just upload your Freebie to LeadPages.
This was a mistake I made early on and lost quite a few leads. If you offer your freebie in your initial email directly through LeadPages, new subscribers will not have a reason to confirm that they are opting into your email list, and they will not pass through to your list in MailChimp. This is a practice called “double opt-in” and is some parts of the world, like the United States, is required.
Step 5: Adding Your Opt-In to Blog Posts
Now you are ready to add your content upgrades to the blog posts. This is the fun part and depending on you want it to look could be just a link that triggers the LeadBox to pop up or you could use the standard button that they configure for you. I like to make my Call-to-Action boxes beg for a bit more attention. Moreover, make them look like the samples below.
There is no right or way to offer your content upgrade and like everything else, I recommend testing different methods to see which convert best for your site.
Founder of The Creative Boss
After years of trying to run an online business I have seen quite a few ups and a whole lot more downs. I spent hours every day researching how to make a go at some elusive, passive income. I felt like it was something that was just a myth, and then I figured out what the real meaning of passive income was: to work smarter, not harder. It’s not just sitting around watching the dollars pour into your bank account, but you can create products that will sell and still be sitting on the beach or at home in pajamas, and I want to share with you what worked for me. I don’t want you to spend years trying, failing, and throwing in the towel.